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In this fast-paced world, people look for comfort in everything. The reason is simple; people don’t want to waste time on exhaustive or boring sites. Instead, they want quick results without spending much time. If you want to stay ahead of the competition, building quality and a seamless website is the key. UI/UX Design is the most crucial aspect of every website.
Let's talk about UI/UX design trends that every business should follow in 2022:
✅Minimalistic User Interface
Less is more and this new trend of minimalist user interface reminds us of the power of minimalism in websites. It offers simplicity, clarity, expressive visual hierarchy, proper white spacing, and emphasizes functionality over unnecessary decorative elements.
✅Voice User Interface (VUI)
AI virtual voice assistants are becoming more popular than ever. Another Research shows that VUI will be the most common smart home gadget by 2024. VUI brings convenience and hands-free interaction with devices.
✅Augmented Reality and VR
Augmented Reality is an essential part of the user experience. AR and VR are especially booming and are already becoming the norm in the tech industry. AR and VR bring new worlds to users with seamless interaction with virtual environments and the B2B market is no exception.
✅Metaverse
Facebook's Metaverse platform “ Horizon Workrooms app” is proof that companies are becoming more aware of this new working dynamic. Metaverse is a virtual world where users are connected to each other, digital devices, and the environment by wearing a VR device.
✅Motion graphic/Animation/ microinteractions
Micro-interactions refer to the moments wherein the user can interact with the design to make changes and navigate. This includes intuitive components such as toggles, switches, scrolling visuals, and animations.
✅Dark mode
The dark mode feature makes the background of the entire screen black, which has two distinct benefits.
1. Since black screens require turning off the pixels, it prolongs battery life.
2. Secondly and more importantly, it greatly increases the ability of a display to adjust to ambient surroundings reducing the strain on the user's eyes.
✅Visual storytelling
Visual storytelling is a concept that is linked to UI/UX design that has become a trend. The purpose of Visual Storytelling is to communicate the brand message effectively and keep the audience engaged.
✅Mobile-first design
Over 50% of web traffic on e-commerce websites comes from mobile devices. And this number is only likely to increase with improvements in the performance and capabilities of mobile devices. This makes it clear that mobile-first UI/UX design should be your top priority.
To sum up UX/UI design trends in 2022 will concentrate more on interaction with users through the digital world. Remember, design always changes. But the meaning of design stays the same.
If you’re not sure what to do, contact us and let our professional team prepare your brand for 2022.
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