+994512060920
If your website still has the design of the 90s, it’s time for a change. In the digital world, an outdated site doesn’t just hurt your appearance — it can also seriously affect your business revenue, customer trust, and search engine rankings.
At Crocusoft, we know that sometimes business owners don’t realize their website needs an update until the last moment. So let’s look together: in what cases is it necessary to redesign your site?
No changes for years
The internet evolves every day. New technologies, design trends, and user expectations change so quickly that keeping your site modern without frequent updates is almost impossible.
If your site hasn’t undergone major changes in 3–4 years, you have likely:
Fallen behind design trends
Missed current technical requirements
Been overtaken by competitors in search results
Even if your site was updated last year, small optimization work is necessary to reach your audience more effectively and improve user experience.
The site is not responsive
Responsive design means your site works equally well on all screen sizes — mobile, tablet, and desktop.
Mobile internet usage increases every year. In 2018, 52% of web traffic came from mobile devices, meaning over half of your users visit from smaller screens.
If your site isn’t mobile-friendly:
User experience suffers
You drop in Google rankings (Google now uses mobile-first indexing)
Potential customers choose competitors
How to check:
Open your site in a browser
Press Ctrl + Shift + I → then Ctrl + Shift + M
Test how it looks on different device sizes or use Google’s Mobile-Friendly Test tool.
If design elements shift, text is unreadable, or buttons don’t work, it’s a clear signal for change.
Website revenue has dropped
The main goal of a website is to attract customers and increase revenue. If sales or online orders have recently decreased, your site could be part of the problem.
Common issues include:
Small glitches in payment systems
Order or registration forms not working
Product pages loading slowly
Confusing UX design
If a user encounters a problem once, they often don’t give a second chance. Poor functionality directly impacts sales.
Your Business Has Changed
As businesses grow, products, services, and even brand identity change. If you have:
Introduced new products or services
Changed your office address or opened new branches
Updated your logo or color palette
Changed partner companies
Failing to reflect these updates on your website can confuse customers and weaken your innovative image.
Tip: Announce new campaigns, discounts, offers, and news on your website first.
SEO performance has dropped
Falling positions in Google or other search engines are often due to poor technical and content optimization.
To improve SEO:
Update content with relevant keywords
Optimize meta titles and descriptions
Add alt text to images
Update your sitemap
SEO improves not only rankings but also user experience.
Outdated design
Sometimes the site works fine but looks old and uninspiring. Modern users prefer clean, minimal, and aesthetically pleasing design.
If your site still uses excessive color gradients, outdated fonts, and cluttered page layouts, it can damage your professionalism and credibility.
Frequent technical issues
If your site crashes often, loads slowly, or certain functions fail, it will harm both user satisfaction and your Google ranking.
At Crocusoft, we offer technical support for all our projects, ensuring that any technical issues are fixed promptly.
Conclusion: Updating your website pays off
Your website is your digital showcase. Keeping it modern, functional, and visually appealing is essential for both customer trust and sales performance.
An updated site:
Attracts more customers
Improves Google ranking
Strengthens your brand image
Increases revenue
If any of the situations in this article apply to your website, the time for change has long come. The Crocusoft team is always here to turn your ideas into successful projects.
